14. How Operating Leverage Can Impact a Business¶
Return on equity, free cash flow (FCF) and price-to-earnings ratios are a few of the common methods used for gauging a company’s well-being and risk level for investors. One measure that doesn’t get enough attention, though, is operating leverage, which captures the relationship between a company’s fixed and variable costs. (To read more on ratios, see “Analyze Investments Quickly With Ratios” and the “Ratio Analysis Tutorial.”)
In good times, operating leverage can supercharge profit growth. In bad times, it can crush profits. Even a rough idea of a firm’s operating leverage can tell you a lot about a company’s prospects. In this article, we’ll give you a detailed guide to understanding operating leverage.
14.1. What Is Operating Leverage?¶
Essentially, operating leverage boils down to an analysis of fixed costs and variable costs. Operating leverage is highest in companies that have a high proportion of fixed operating costs in relation to variable operating costs. This kind of company uses more fixed assets in its operations. Conversely, operating leverage is lowest in companies that have a low proportion of fixed operating costs in relation to variable operating costs. (To learn more about operating and financial leverage, read “What Are the Risks of Having Both High Operating Leverage and High Financial Leverage?”)
The benefits of high operating leverage can be immense. Companies with high operating leverage can make more money from each additional sale if they don’t have to increase costs to produce more sales. The minute business picks up, fixed assets such as property, plant and equipment (PP&E), as well as existing workers, can do a whole lot more without adding additional expenses. Profit margins expand and earnings soar faster. (Read more about margins in “The Bottom Line on Margins” and “Measuring Company Efficiency.”
14.2. Real-Life Examples of Operating Leverage¶
The best way to explain operating leverage is by way of examples. Take, for example, a software maker such as Microsoft. The bulk of this company’s cost structure is fixed and limited to upfront development and marketing costs. Whether it sells one copy or 10 million copies of its latest Windows software, Microsoft’s costs remain basically unchanged. So, once the company has sold enough copies to cover its fixed costs, every additional dollar of sales revenue drops into the bottom line. In other words, Microsoft possesses remarkably high operating leverage.
By contrast, a retailer such as Wal-Mart demonstrates relatively low operating leverage. The company has fairly low levels of fixed costs, while its variable costs are large. Merchandise inventory represents Wal-Mart’s biggest cost. For each product sale that Wal-Mart rings in, the company has to pay for the supply of that product. As a result, Wal-Mart’s cost of goods sold (COGS) continues to rise as sales revenues rise.
14.3. Operating Leverage and Profits¶
By examining how sensitive a company’s operating income is to a change in revenue streams, the degree of operating leverage directly reflects a company’s cost structure, and cost structure is a significant variable when determining profitability. (For more, see “What Does a High Degree of Operating Leverage Indicate?”) If fixed costs are high, a company will find it difficult to manage short-term revenue fluctuation, because expenses are incurred regardless of sales levels. This increases risk and typically creates a lack of flexibility that hurts the bottom line. Companies with high risk and high degrees of operating leverage find it harder to obtain cheap financing.
In contrast, a company with relatively low degrees of operating leverage has mild changes when sales revenue fluctuates. Companies with high degrees of operating leverage experience more significant changes in profit when revenues change.
Higher fixed costs lead to higher degrees of operating leverage; a higher degree of operating leverage creates added sensitivity to changes in revenue. A more sensitive operating leverage is considered more risky, since it implies that current profit margins are less secure moving into the future.
While this is riskier, it does mean that every sale made after the break-even point will generate a higher contribution to profit. There are fewer variable costs in a cost structure with a high degree of operating leverage, and variable costs always cut into added productivity – though they also reduce losses from lack of sales.
14.4. Risky Business¶
Operating leverage can tell investors a lot about a company’s risk profile. Although high operating leverage can often benefit companies, companies with high operating leverage are also vulnerable to sharp economic and business cycle swings.
As stated above, in good times, high operating leverage can supercharge profit. But companies with a lot of costs tied up in machinery, plants, real estate and distribution networks can’t easily cut expenses to adjust to a change in demand. So, if there is a downturn in the economy, earnings don’t just fall, they can plummet.
Consider the software developer Inktomi. During the 1990s, investors marveled at the nature of its software business. The company spent tens of millions of dollars to develop each of its digital delivery and storage software programs. But thanks to the internet, Inktomi’s software could be distributed to customers at almost no cost. In other words, the company had close to zero cost of goods sold. After its fixed development costs were recovered, each additional sale was almost pure profit.
After the collapse of dotcom technology market demand in 2000, Inktomi suffered the dark side of operating leverage. As sales took a nosedive, profits swung dramatically to a staggering $58 million loss in Q1 of 2001 – plunging down from the $1 million profit the company had enjoyed in Q1 of 2000. (To read more about the dotcom bust, see “The Greatest Market Crashes” and “When Fear and Greed Take Over.”)
The high leverage involved in counting on sales to repay fixed costs can put companies and their shareholders at risk. High operating leverage during a downturn can be an Achilles heel, putting pressure on profit margins and making a contraction in earnings unavoidable. Indeed, companies such as Inktomi, with high operating leverage, typically have larger volatility in their operating earnings and share prices. As a result, investors need to treat these companies with caution.
14.5. Measuring Operating Leverage¶
Operating leverage occurs when a company has fixed costs that must be met regardless of sales volume. When the firm has fixed costs, the percentage change in profits due to changes in sales volume is greater than the percentage change in sales. With positive (i.e. greater than zero) fixed operating costs, a change of 1% in sales produces a change of greater than 1% in operating profit.
A measure of this leverage effect is referred to as the degree of operating leverage (DOL), which shows the extent to which operating profits change as sales volume changes. This indicates the expected response in profits if sales volumes change. Specifically, DOL is the percentage change in income (usually taken as earnings before interest and tax, or EBIT) divided by the percentage change in the level of sales output.
For illustration, let’s say a software company has invested $10 million into development and marketing for its latest application program, which sells for $45 per copy. Each copy costs the company $5 to sell. Sales volume reaches one million copies.
So, the software company enjoys a DOL of 1.33. In other words, a 25% change in sales volume would produce a 1.33 x 25% = 33% change in operating profit.
Unfortunately, unless you are a company insider, it can be very difficult to acquire all of the information necessary to measure a company’s DOL. Consider, for instance, fixed and variable costs, which are critical inputs for understanding operating leverage. It would be surprising if companies didn’t have this kind of information on cost structure, but companies are not required to disclose such information in published accounts.
Investors can come up with a rough estimate of DOL by dividing the change in a company’s operating profit by the change in its sales revenue.
Looking back at a company’s income statements, investors can calculate changes in operating profit and sales. Investors can use the change in EBIT divided by the change in sales revenue to estimate what the value of DOL might be for different levels of sales. This allows investors to estimate profitability under a range of scenarios.
Software can do the math for you. For more, see “How Can I Calculate Degree of Operating Leverage on Excel?”
Be very careful using either of these approaches. They can be misleading if applied indiscriminately. They do not consider a company’s capacity for growing sales. Few investors really know whether a company can expand sales volume past a certain level without, say, sub-contracting to third parties or making further capital investment, which would increase fixed costs and alter operational leverage. At the same time, a company’s prices, product mix and cost of inventory and raw materials are all subject to change. Without a good understanding of the company’s inner workings, it is difficult to get a truly accurate measure of the DOL. The Bottom Line
Even if it is not 100% accurate, knowledge of a company’s DOL can help us assess
In finance, companies assess their business risk by capturing a variety of factors that may result in lower-than-anticipated profits or losses. One of the most important factors that affect a company’s business risk is operating leverage; it occurs when a company must incur fixed costs during the production of its goods and services. A higher proportion of fixed costs in the production process means that the operating leverage is higher and the company has more business risk.
When a firm incurs fixed costs in the production process, the percentage change in profits when sales volume grows is larger than the percentage change in sales. When the sales volume declines, the negative percentage change in profits is larger than the decline in sales. Operating leverage reaps large benefits in good times when sales grow, but it significantly amplifies losses in bad times, resulting in a large business risk for a company.
Although you need to be careful when looking at operating leverage, it can tell you a lot about a company and its future profitability, and the level of risk it offers to investors. While operating leverage doesn’t tell the whole story, it certainly can help.